Collecting data and livin'

storytelling      lifestyle focus MARKETING OBJECTIVES AWARENESS Brand - those MORE likely to pay attention to ads and increase awareness Local - geographic proximity Reach - Max # ppl CONSIDERATION traffic - send more people to a destination ON or OFF facebook engagement - comments, shares, likes, event responses, offer claims app installs -  video views lead generation - collect lead info from ppl interested in your business CONVERSION conversions - valuable actions (ex. adding payment info, making purchase) product catalog sales - automatically show products from catalog based on target audience store visits - promote geographic business location to those nearby AUDIENCE SELECTION Geographic location age gender language Detailed targeting include/exclude :  DEMOGRAPHICS INTERESTS BEHAVIORS Connections Facebook pages - people who like, friends of people who like, exclude Apps - same as above Events - same as...

some url/category/action_within_category create an instance of the category controller and then calls the action with that instance looks for template to display the action and result heading to /views/say and seeing if it finds a specific template for that action

Model - persistent data business logic CART USER LINE_ITEM PRODUCT. RELATIONSHPS BETWEEN THE MODEL OBJs has_many or belongs_to like line_items belong to a cart and a cart has_many products/line_items  models have attributes  data validations VIEW presenting yourself, default edit, new, form, index, show helpers for view behavior keeping views slim ATOM CONTROLLER Find and fetch data  put data in instance vars callback actions CONCERN - common controller logic GET - new, index, show, edit POST - create PUT - update DELETE - destroy ACTIVE RECORD: maps  CRUD many_to_many - has_and_belongs_to one_to_many one_to_one scope :last_n_days, lambda {|days| where('updated < ?', days)}    then you call it with orders = Order.last_n_days(7) create, create!, save, save!    ! always sends back an exception in create vs create! you may not know if it truly was written unless use ! Defining your data, locating and ...