ADVERTISING STYLES

storytelling
     lifestyle focus


MARKETING OBJECTIVES

  • AWARENESS
    • Brand - those MORE likely to pay attention to ads and increase awareness
    • Local - geographic proximity
    • Reach - Max # ppl
  • CONSIDERATION
    • traffic - send more people to a destination ON or OFF facebook
    • engagement - comments, shares, likes, event responses, offer claims
    • app installs - 
    • video views
    • lead generation - collect lead info from ppl interested in your business
  • CONVERSION
    • conversions - valuable actions (ex. adding payment info, making purchase)
    • product catalog sales - automatically show products from catalog based on target audience
    • store visits - promote geographic business location to those nearby

AUDIENCE SELECTION

  • Geographic location
  • age
  • gender
  • language
  • Detailed targeting
    • include/exclude : 
      • DEMOGRAPHICS
      • INTERESTS
      • BEHAVIORS
  • Connections
    • Facebook pages - people who like, friends of people who like, exclude
    • Apps - same as above
    • Events - same as above
    • Advanced combos

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